INDUSTRIAL BANK(SH:601166) Zhong Guo Jin Rong Xin Xi Wang·2025-11-10 10:36Core Viewpoint - The article highlights the efforts of Industrial Bank's Jinan branch in promoting respect and care for the elderly through a series of community service activities aimed at addressing the practical needs of senior citizens [1][2]. Group 1: Community Service Initiatives - The Jinan branch has established a "convenience service station" in collaboration with community organizations, providing essential support such as reading glasses, hot water kettles, and emergency medicine kits for elderly residents [1]. - The bank's employees visit elderly individuals, bringing rice, oil, and handwritten greeting cards, fostering companionship and alleviating feelings of loneliness among seniors [2]. Group 2: Financial Protection Measures - The bank has organized "anti-fraud workshops" specifically targeting the elderly, focusing on prevalent scams like "emergency money requests from impersonated children" and "fake retirement investment schemes" [1]. - Employees use relatable language and role-playing scenarios to teach seniors how to respond to scams, enhancing their financial safety awareness [1]. Group 3: Future Plans - The Jinan branch plans to deepen its "care for the elderly" service philosophy by introducing a "silver financial service package," which will include personalized financial consulting, regular fraud alerts, and home convenience services [2]. - The bank aims to further optimize its branch facilities to be more senior-friendly, ensuring ongoing, detailed services that create a warm financial environment for the elderly community [2].