重磅发布：毕马威《2025年中国首席执行官展望》报告

Core Insights - The report highlights the resilience and vitality of the Chinese economy amidst external risks and challenges, with 88% of Chinese CEOs expressing confidence in the country's economic development over the next three years, marking a recent high [8][18][20]. Group 1: Economic Outlook - Despite escalating external risks, Chinese CEOs show a rebound in confidence regarding short-term economic growth, with 54% expressing optimism for the next year, an increase of 9 percentage points from the previous year [9][11]. - The long-term economic outlook remains positive, with 58% of Chinese CEOs confident in global economic growth over the next three years, although this is a decrease of 13 percentage points from the previous year [18][20]. Group 2: Business Challenges - The report identifies "involution" competition as the primary challenge for businesses, with 51% of CEOs acknowledging intensified market competition as a significant impact on current business development [15]. - There is a notable decline in revenue growth expectations, with only 73% of CEOs anticipating positive revenue growth this year, down from 81% last year [11][12]. Group 3: Strategic Initiatives - 52% of Chinese CEOs prioritize research and innovation to develop new productivity as a key short-term strategy to combat "involution" competition [12][15]. - The focus on digital transformation and compliance investments is increasing, with a significant emphasis on enhancing supply chain security [12][15]. Group 4: Leadership and Management - 54% of Chinese CEOs believe their roles and responsibilities have significantly changed in the past five years, necessitating a multifaceted leadership approach that includes strategic foresight and adaptability [26]. - The importance of agility and rapid decision-making under pressure is emphasized, with 26% of CEOs identifying these as critical leadership capabilities [26]. Group 5: International Expansion - Chinese companies are shifting their overseas strategies from aggressive expansion to rational deepening, with 77% of CEOs citing strategic resource allocation as a primary driver for international ventures [29]. - The choice of overseas markets is increasingly focused on Southeast Asia and the Middle East, reflecting a strategic move to mitigate geopolitical risks [29][31]. Group 6: Technology and AI - The application of artificial intelligence (AI) is becoming more prevalent, with 86% of Chinese CEOs expecting a return on AI investments within three years, a significant increase from the previous year [33]. - Over 60% of CEOs view the competition for AI talent and skills enhancement as a key challenge for future development [36]. Group 7: ESG Investments - There is a growing proactive attitude towards Environmental, Social, and Governance (ESG) investments, with 76% of CEOs believing that ESG investments contribute to corporate transformation and demand enhancement [38]. - 49% of companies have initiated practices in low-carbon transformation, a notable increase from 35% the previous year [38].