3 6 Ke·2025-11-10 12:25Core Insights - The article reflects on the evolution of the e-commerce landscape in China from 2015 to 2025, highlighting the shift from a booming growth phase to a more competitive and saturated market environment [1][2][4][52]. Group 1: Historical Context - In 2015, the e-commerce environment was characterized by rapid growth, with Alibaba dominating the market, holding nearly 80% of the e-commerce share [22]. - The number of internet users in China increased from 668 million in 2015 to approximately 1.108 billion in 2025, indicating a significant expansion of the digital consumer base [11][15]. - The excitement surrounding events like "Double Eleven" was palpable, with consumers actively engaging in shopping sprees during promotional events [2][3]. Group 2: Current Market Dynamics - The current e-commerce landscape is marked by intense competition, with platforms like Pinduoduo and Douyin emerging as significant players, disrupting traditional market dynamics [20][23][28]. - The competition has shifted from merely attracting users to retaining their attention, leading to a focus on innovative marketing strategies such as live streaming and extended promotional periods [34][36]. - The concept of "Double Eleven" has evolved from a unique shopping event to a more normalized promotional period, losing some of its initial excitement and urgency [50][52]. Group 3: Future Outlook - The article suggests that the e-commerce sector is approaching a saturation point, where the growth of internet users will stabilize, and competition will become increasingly challenging [41][42]. - Future strategies will likely involve more sophisticated methods of attracting consumer attention, such as integrating short dramas and other engaging content into shopping experiences [46]. - The competitive landscape will continue to evolve, with companies needing to adapt to changing consumer behaviors and preferences to maintain relevance in the market [54][55].