对话安永吕晨：中企国际化进入“扎根”阶段，进博会是双向互动的战略枢纽

Core Insights - The eighth China International Import Expo (CIIE) highlighted the shift of Chinese enterprises from "product export" to "model export" in their internationalization efforts [1][4] - The transformation signifies a new phase of deep integration into local economies, moving from "going out" to "rooting in" [4][5] - The main driving forces behind this transition include technology-driven innovation, new business models, and upgrades in the industrial chain [5][6] Group 1: Trends in Chinese Enterprises Going Global - Chinese enterprises are increasingly focusing on greenfield investments rather than mergers and acquisitions, allowing them to build supply chains and enhance market proximity [4][5] - The primary sectors for outbound investment have shifted from traditional manufacturing to high-value industries such as TMT (Technology, Media, and Telecommunications), advanced manufacturing, and life sciences [4][5] - High-tech companies face unique challenges compared to traditional industries, including stringent compliance with data security and privacy regulations, as well as complex intellectual property competition [5][6] Group 2: Supply Chain Resilience and Market Selection - Establishing resilient supply chains (China + N) has become a key driver for enterprises, necessitating a comprehensive evaluation framework that balances efficiency and risk [6][7] - Companies should assess geopolitical stability, labor force, infrastructure, and local regulations to prepare for deep localization [6][7] - ASEAN and Middle Eastern countries are emerging as attractive destinations for Chinese enterprises due to their market potential and supportive policies [7][8] Group 3: Role of CIIE in Facilitating Global Expansion - The CIIE has evolved into a strategic hub for both "bringing in" and "going out," facilitating cross-border financial services and global resource connections [8][9] - The expo enables enterprises to showcase innovative technologies and expand international partnerships, thereby linking them to global industry networks [8][9] - Successful internationalization requires companies to assess market compatibility, understand local laws, and establish a global compliance management system [9]