直击进博会｜“首发+保税”模式赋能国际消费 张园“静安会客厅”吸引全球精品

Core Insights - The eighth China International Import Expo (CIIE) was held from November 5 to 10, showcasing the Zhang Garden "Jingan Reception Hall" as a significant platform for global brands to connect with the Chinese market [3][4] Group 1: Event Overview - The Zhang Garden "Jingan Reception Hall" has expanded its exhibition area to 600 square meters, featuring numerous brand launches and promoting an innovative "launch + bonded" model [3][4] - The event aims to gather global resources and showcase the unique cultural charm and business environment of the Jingan District [3] Group 2: Brand Participation - Notable brands such as Birkenstock, Hunter, AMOUAGE, and Blue Bottle Coffee showcased their products, highlighting Zhang Garden's capability to connect with high-end consumer resources [4] - The reception hall attracted various international brands, including Snow Peak, Riedel, and Glencairn Crystal, providing them a shortcut to reach the Chinese high-end consumer market [4][5] Group 3: Innovative Models - The "launch + bonded" innovation model is integrated into the Zhang Garden's dedicated bonded warehouse, facilitating efficient access for international brands to the Chinese market [6] - The bonded warehouse has implemented a smart customs supervision model, allowing for tax-free display and transaction activities, thus reducing costs and increasing efficiency for brands entering China [6][7] Group 4: Ongoing Impact - The Zhang Garden "Jingan Reception Hall" will continue to operate as an international exchange platform even after the CIIE, with plans for new flagship stores and events [7] - The "spillover effect" from the expo is expected to enhance the visibility and reach of participating brands, ensuring ongoing engagement with consumers [7]