抖音：卖茅台低于市场行情价将被处罚

Group 1 - The core viewpoint of the article highlights a decrease in the promotional intensity of e-commerce platforms for Moutai ahead of the "Double Eleven" shopping festival, with new regulations imposed by Douyin to prevent below-market pricing [1] - Douyin has notified liquor merchants that selling Moutai below market prices will result in penalties, emphasizing a crackdown on false marketing and potential counterfeit products [1] - Last month, several liquor companies, including Moutai and Wuliangye, issued statements criticizing e-commerce platforms for unauthorized sales and issues related to product authenticity [1] Group 2 - In early November, some e-commerce platforms increased promotions for white liquor, with prices for 53-degree Moutai dropping below 1600 yuan per bottle after subsidies, while some platforms offered timed promotions at 1499 yuan [1] - Recently, prices for Moutai have rebounded, with Taobao and Pinduoduo's prices rising to 1640 yuan per bottle, and Pinduoduo continuing to offer a group purchase option at 1499 yuan [1] - The industry previously expressed concerns that increased promotions during "Double Eleven" could destabilize the white liquor market and negatively impact the pricing of other brands [2]