Bei Jing Shang Bao·2025-11-10 13:51Core Insights - The core point of the article is that JD.com, in collaboration with GAC and CATL, has launched the Aion UT Super at a competitive price, aiming to reshape the electric vehicle ecosystem through a comprehensive service network and innovative business models [1][5][6]. Pricing Strategy - The rental version of the Aion UT Super is priced at 49,900 yuan, which is lower than market predictions and the official price range of 69,800 to 101,800 yuan [3][4]. - The battery rental fee is set at 499 yuan per month, with a limited-time offer reducing it to 399 yuan [3]. - Customers who purchase the vehicle can waive the annual battery management service fee of 699 yuan and receive a complimentary battery inspection service valued at 299 yuan [3]. Collaborative Ecosystem - The competitive pricing is a result of the collaboration between JD.com, GAC, and CATL, focusing on channel efficiency, production scale, and battery technology [4]. - JD.com leverages its exclusive sales channels to avoid traditional dealership markups, while GAC benefits from economies of scale in production [4]. Service Network Development - JD.com is actively recruiting new car delivery centers to establish a one-stop service network encompassing sales, delivery, and after-sales services [1][8]. - The company aims to enhance user engagement through maintenance, battery replacement, and other services, indicating a shift from merely selling cars to building a comprehensive ecosystem [6][8]. After-Sales Strategy - JD.com is expanding its after-sales capabilities, having partnered with various electric vehicle brands to provide maintenance and repair services [7]. - The company has opened a technical center in Beijing, certified as a first-class repair enterprise, to offer battery repair services for electric vehicles [7]. Future Outlook - The automotive industry is expected to see increased competition focused on safety and business models, with after-sales services becoming a critical competitive factor [1][8]. - JD.com plans to introduce more vehicle models that meet its "National Good Car" standard, aiming to cater to diverse consumer needs [6]. - The company faces challenges in technology investment and collaboration with other automakers, which may impact its ability to establish a competitive edge in the evolving market [8].