Core Insights - The future of customer experience (CX) is rapidly evolving, with organizations needing to adapt to technological advancements and rising customer expectations to maintain satisfaction and loyalty [2][3]. CX Trends for 2026 - Agentic AI Goes Mainstream: AI technology is transitioning from pilot projects to full-scale production, with success reliant on trustworthy data, transparent models, and robust security measures [6]. - Tech Stack Clarity Becomes Critical: Fragmented CX systems are detrimental to performance; consolidating platforms and aligning technology with desired outcomes enhances agility and measurable results [6]. - Personalization Evolves into Precision: Customers now demand hyper-personalized, real-time interactions, which require unified, high-quality data to anticipate their needs effectively [6]. - Empathy Gets Re-imagined: A balance between AI efficiency and human empathy is essential to ensure that customer interactions are caring, consistent, and focused on resolution [6]. - Resilience Defines the Future of CX: Economic fluctuations, workforce volatility, and fraud necessitate adaptive CX models supported by intelligent automation and flexible global delivery [6]. Company Overview - TTEC Holdings, Inc. is a leading global innovator in CX technology and services, specializing in AI-enabled digital solutions. The company provides outcome-based solutions that enhance customer interactions across various channels and improve the overall customer journey [7].
Fast-Forward to 2026: TTEC Reveals the Next Big Shifts in Customer Experience