28年老牌宠物企业进入破产清算阶段 行业洗牌加速

Core Insights - The pet industry is experiencing a significant downturn, with several once-thriving companies, including Suzhou Jinsu Pet Products Co., Ltd., entering bankruptcy proceedings due to the fading export boom and increasing market pressures [1][6]. Company Summaries - Suzhou Jinsu Pet Products Co., Ltd. has been officially accepted for bankruptcy proceedings by the Wuzhong District People's Court, marking a significant shift for the company that has operated for approximately 28 years, primarily exporting pet toys and accessories to markets such as the US, Canada, and Japan [3][5]. - Other companies, such as Pingyang County Kongying Pet Products Co., Ltd., have also entered the debt claim stage, indicating a broader trend of financial distress within the industry [5]. - Hangzhou Petyuan Pet Products Co., Ltd. and its affiliates have begun bankruptcy review processes, highlighting the challenges faced by companies that initially thrived through online platforms but struggled with offline expansion [5][6]. Industry Trends - The pet industry in China, which began as an OEM/ODM manufacturing hub, is now facing dual pressures from both domestic and international markets, leading to a decline in export revenues [6][7]. - Despite the challenges, the overall pet consumption market in urban China has surpassed 300 billion yuan, with an annual growth rate exceeding 10%, indicating a potential for recovery and growth in the sector [8]. - The market is shifting towards brand localization, with domestic brands gradually gaining market share as consumer preferences evolve towards higher quality and specialized pet products [8][9]. - The pet services market, including pet boarding and photography, is also expanding, reflecting changing consumer demands and the need for innovation within the industry [9].