抖音回应“卖茅台低于市场价将被罚”：传言不实，属于误读

Core Viewpoint - Douyin's e-commerce division has clarified that rumors regarding penalties for selling Moutai below market price are false, attributing the misunderstanding to misinterpretation of recent actions against false advertising [1] Group 1: Regulatory Actions - Douyin e-commerce has initiated a special campaign to combat false advertising, particularly targeting businesses and influencers using "false low prices" as a marketing tactic [1] - The platform has identified and banned over 100 listings of abnormally low-priced products and restricted 52 merchants for violating pricing regulations [1] Group 2: Market Impact - Reports indicate that liquor merchants have been notified that selling Moutai below market prices will result in penalties, with a strict stance against any pricing that raises suspicions of counterfeit products [1] - The crackdown aims to eliminate deceptive marketing practices, including selling limited quantities at low prices to attract customers [1]