Sou Hu Cai Jing·2025-11-10 15:58Core Insights - CPE Yuanfeng will establish a joint venture "Burger King China" with Restaurant Brands International (RBI), which fully owns the Burger King brand [1][3] - CPE Yuanfeng will inject an initial capital of $350 million into Burger King China to support restaurant expansion, marketing, menu innovation, and operational improvements [1][3] - The joint venture will have a 20-year master development agreement granting exclusive rights to develop the Burger King brand in China [1][3] Investment and Growth Plans - The plan aims to expand the number of Burger King outlets in China from approximately 1,250 to over 4,000 by 2035, with a focus on sustainable same-store growth [3] - The transaction is expected to be completed in the first quarter of 2026, subject to regulatory approval [3] Market Confidence - CPE Yuanfeng's Managing Director expressed confidence in Burger King's long-term growth potential in China, highlighting the brand's popularity among Chinese consumers [4] - RBI's CEO noted that China remains one of the most attractive long-term growth markets for Burger King globally, reinforcing confidence in the market through this investment and joint venture [4] Industry Trends - Collaborations between asset management firms and global brands are becoming a new strategy for expanding store presence in China, as evidenced by Starbucks' recent partnership with Boyu Capital [4]