功能性营养赛道中能走多远？

Industry Overview - The global functional food market is entering a structural growth phase, with a projected market size of 1.09 trillion yuan in 2024 and expected to exceed 1.46 trillion yuan by 2030 [1] - Key growth drivers include vitamins, probiotics, and protein powders, with the Chinese market expected to reach approximately 231.1 billion yuan in 2024, reflecting a year-on-year growth of over 5% [1] Demographic Trends - The dual trends of an aging population and younger consumer preferences are driving market growth, with the elderly population boosting categories related to bone and cardiovascular health, while Generation Z favors convenient and fun supplement options [1] Company Analysis: Swisse - Swisse, under the Health and Happiness Group, demonstrates strong structural adaptability by investing in three strategic paths: efficacy, premiumization, and snackification [1] - The brand focuses on specific functional areas such as anti-aging, gut health, and bone health, while also launching convenient products like gummies and effervescent powders [1] - Financial results indicate that Swisse's ANC business revenue grew by 5.9% year-on-year to 3.44 billion yuan in the first half of 2025 [1] Investment Perspective - Swisse's strategic positioning reflects a proactive response to industry trends rather than a short-term performance spike [1] - The ability to maintain a balanced product structure in the face of rational competition in the functional food sector will determine its contribution to the overall valuation of the Health and Happiness Group in the medium to long term [1]