活力广交 | 第138届广交会第三期“美好生活”三大温度看点

Core Insights - The 138th Canton Fair's third phase focuses on "Beautiful Life," featuring five major sectors: fashion, home textiles, toys and baby products, stationery, and health and leisure, with a total exhibition area of 515,000 square meters and approximately 25,000 booths, creating a global trade event that combines cultural care and fashion trends [1] Group 1: Consumer Demand and Trends - The event addresses deep consumer needs, covering diverse scenarios from personal to pet products, and from basic functionality to emotional value, catering to global buyers' demand for high-quality products [2] - Key exhibition categories such as clothing, footwear, bags, and stationery exceed global counterparts in exhibition area, highlighting strong international competitiveness [2] - Emerging themes like pet supplies, camping leisure, and new consumption for the elderly are focal points, responding accurately to global consumption upgrade trends [2] Group 2: Industry Participation and Innovation - Over 12,000 participating companies are present, with more than 200 new additions compared to the previous session, including over 2,900 high-quality enterprises such as national high-tech firms and specialized "little giants," showcasing the fair's strong industrial aggregation effect [3] - A number of "invisible champions" in niche markets are present, leveraging technological innovation across the supply chain to maintain industry leadership [3] Group 3: New Supply Trends - Companies are reshaping lifestyles through intelligence, sustainability, and personalization, with each exhibit representing an innovative proposal for a better life [4] - Smart products like customizable treadmills and intelligent surgical robots are highlighted, integrating technology with traditional health management practices [5] - Eco-friendly products such as biodegradable toys and recycled ski suits demonstrate a commitment to green manufacturing, with a 40% carbon reduction achieved through fluorine-free processes [6] - Innovative designs, including pet protective gear and 3D-printed shoes, showcase technology's role in meeting specific needs while enhancing personalization and functionality [7]