Bei Jing Shang Bao·2025-11-10 17:07Core Insights - The core point of the article is that JD.com, in collaboration with GAC and CATL, has launched the Aion UT Super at a competitive price, aiming to reshape the electric vehicle ecosystem through a comprehensive service network that includes sales, delivery, and after-sales services [1][5]. Pricing Strategy - The rental version of the Aion UT Super is priced at 49,900 yuan, which is lower than market predictions and the official price range of 69,800 to 101,800 yuan [3][4]. - The battery rental fee is set at 499 yuan per month, with a limited-time offer reducing it to 399 yuan until December 8 [3]. - Users who purchase the vehicle can waive the annual battery management service fee of 699 yuan and receive a complimentary battery inspection service valued at 299 yuan [3]. Collaborative Ecosystem - The competitive pricing is a result of the collaboration between JD.com, GAC, and CATL, which has streamlined costs through exclusive sales channels, large-scale production, and technological advancements in battery management [4]. - JD.com is not only focused on vehicle sales but aims to enhance user engagement through maintenance, battery swapping, and other services [5][6]. Service Network Development - JD.com is actively recruiting new car delivery centers nationwide to establish a one-stop service network that integrates sales, delivery, and after-sales services [8]. - The company plans to operate its own after-sales service centers rather than relying on franchise models, which is essential for creating a closed-loop service ecosystem [8]. Future Expansion Plans - JD.com intends to introduce more vehicle models that meet its "National Good Car" standard, catering to diverse consumer needs [6]. - The company has already established over 3,000 offline service centers and is expanding its partnerships with major electric vehicle manufacturers for maintenance and repair services [6][7]. Industry Competition - The shift in sales and after-sales models is a key feature of the new vehicle launch, with a focus on enhancing user experience and service quality [8]. - Future competition among automakers will center around safety and business models, with after-sales services becoming a critical competitive factor [8].