Amazon Marks ‘Haul' Expansion With 11-Cent Deals

Core Insights - Amazon is celebrating the one-year anniversary of its "Haul" service with a two-day shopping event featuring products priced at $1 and exclusive $0.11 items [1][2] - The Haul service aims to reinvent the shopping experience for ultra-low-priced products, focusing on trust and a wide selection [3][4] - Amazon has expanded its Bazaar service to 14 new markets, indicating a strategic move to capture a broader consumer base [5] Consumer Behavior - Recent data shows that 26% of consumers struggled to pay their bills last month, the highest rate in two years, highlighting financial pressures on consumers [6] - Nearly 70% of consumers are living paycheck to paycheck, indicating a significant shift in spending habits towards essential items [7] - Amazon's quarterly earnings reflect a notable increase in online grocery sales, as consumers prioritize value in recurring essentials [7]