AppLovin Earnings Extend Growth Streak as Self-Service Platform Gains Traction

Core Insights - AppLovin has reported strong Q3 2025 earnings, continuing its growth streak with a market capitalization exceeding $200 billion and a year-to-date return of 92% [1][2] - The company has successfully rolled out a self-service onboarding platform, which is seeing a 50% weekly increase in spending among self-service advertisers [8][10] Financial Performance - AppLovin's Q3 revenues increased by 68% to $1.41 billion, surpassing estimates of $1.34 billion, with an earnings per diluted share of $2.45, reflecting a 96% growth [3][4] - The adjusted EBITDA margin expanded to 82.4%, up from 80.8% in Q2, indicating strong operational efficiency [4] - For Q4, the company anticipates revenue of $1.585 billion, representing nearly 59% growth, slightly above the previous estimate of $1.55 billion [5] Market Reaction - Following the earnings release, AppLovin's shares gained less than 1%, contrasting with previous quarters where shares typically rose by at least 11.9% [6] - Analysts have raised their price targets for AppLovin, with the average target now at $759, indicating a potential upside of 22% from current levels [12][13] Strategic Initiatives - The self-service platform aims to alleviate growth constraints by allowing more advertisers to join without manual onboarding, with plans for broader rollout in 2026 [8][9] - AppLovin is also focusing on enhancing its e-commerce advertising capabilities, which could improve algorithm effectiveness and ad targeting [11]