Dividends or brands: New Diageo CEO faces cost-cutting dilemma in tackling debt problem

Core Viewpoint - Diageo's incoming CEO Dave Lewis, recognized for his significant cost-cutting measures, will face challenges in applying his turnaround strategies at the company [1] Group 1: Leadership Transition - Dave Lewis, known as "Drastic Dave" in financial circles, is set to take over as CEO of Diageo [1] - His reputation for implementing sweeping changes in businesses will be tested in his new role [1] Group 2: Cost-Cutting Focus - The new CEO's approach will likely emphasize cost-cutting as a primary strategy for improving Diageo's performance [1] - Lewis's history of successful turnarounds suggests a potential for significant operational changes within the company [1]