中兴商业：全方位提质升级 打造区域零售行业旗舰

Core Insights - The company is actively adapting to new trends in the retail industry during the "14th Five-Year Plan" period, focusing on enhancing operational quality and brand influence while implementing innovative marketing and service experience strategies [1][2] Strategic Layout of the First Store Economy - The opening of the dinosaur museum in Shenyang has attracted significant foot traffic, exemplifying the company's efforts to innovate its business model and create a cultural super IP [1][2] - The company has introduced various first stores, including notable brands in outdoor sports and high-end beauty, enhancing its product offerings and meeting diverse consumer demands [2][3] - A total of 73 first stores and flagship stores have been introduced since the beginning of the "14th Five-Year Plan," significantly enriching the product and service supply [3] Marketing and Consumer Engagement - The company has adopted a "three attractions" marketing strategy aimed at drawing in young consumers and families, enhancing the overall shopping experience [4] - By integrating cultural, dining, and entertainment elements into its operations, the company aims to stimulate consumer enthusiasm and increase foot traffic [4][5] Digital Transformation and Upgrading - The company is pursuing a dual-channel development strategy, enhancing its online sales capabilities while maintaining a strong offline presence [5][6] - The launch of the "ZTE Building+" mini-program and the introduction of e-commerce live streaming have positioned the company as a pioneer in its industry [6] - Investments in digital infrastructure and IoT platforms are aimed at improving operational efficiency and customer experience [6]