“冷资源”蕴藏“热商机”东北冰雪游市场蓄力再出发

Core Viewpoint - The Northeast region of China is poised to capitalize on its unique ice and snow resources to boost tourism and economic growth through innovative projects and enhanced services, aiming to create a strong ice and snow tourism brand and promote industry prosperity [1][2][3]. Group 1: Ice and Snow Tourism Development - Harbin is enhancing its ice and snow tourism offerings by upgrading products, activities, and services, with a focus on creating a comprehensive ice and snow experience for visitors [2][3]. - The area of Harbin Ice Snow World will expand from 1 million square meters to 1.2 million square meters, utilizing 400,000 cubic meters of ice and snow, and incorporating more technology and diverse entertainment options [2]. - Jilin Province is also planning to elevate its ice and snow tourism by focusing on unique themes and creating a diverse range of high-quality ice and snow experiences [3]. Group 2: Policy Support and Economic Integration - The Chinese government has introduced strategic plans to support the development of the ice and snow economy, providing a strong policy framework for the Northeast region [3][4]. - Black龙江 Province aims to develop a modern ice and snow industry system, focusing on high-quality growth and integrating various sectors such as sports, culture, and tourism [4]. - The "Ice and Snow+" initiative is being promoted to enhance the integration of ice and snow tourism with other industries, creating new consumption scenarios [2][4]. Group 3: Market Opportunities and Investment - The ice and snow economy is projected to reach a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, indicating significant growth potential [5][6]. - Companies are increasingly focusing on the ice and snow economy, with investments being made in various sectors, including tourism, sports, and technology [6]. - The opening of the Shenbei High-Speed Railway has improved access to Changbai Mountain, expanding its customer base and creating new growth opportunities for the company [6][7].