“冷资源”蕴藏“热商机” 东北冰雪游市场蓄力再出发

Core Insights - The Northeast region of China is gearing up for a new wave of ice and snow tourism, leveraging its unique resources and diverse activities to attract more visitors [1][5] - Harbin is enhancing its ice tourism offerings through comprehensive upgrades in products, activities, and services, aiming to solidify its status as a premier ice tourism destination [2][3] - The development of the ice and snow economy is supported by national policies, with a focus on integrating tourism with related industries to maximize economic potential [5][7] Group 1: Industry Developments - The 2025-2026 ice season in Harbin will see the expansion of the Ice Snow World park from 1 million square meters to 1.2 million square meters, incorporating more technology and entertainment elements [3] - Jilin Province is also planning to enhance its ice tourism by focusing on unique themes and high-quality experiences, aiming to create a differentiated ice tourism brand [4] - The introduction of the "Ice and Snow + Cultural Tourism" model in Liaoning Province aims to deepen the integration of ice sports with cultural and tourism elements, enhancing regional vitality [6] Group 2: Market Opportunities - The ice economy is projected to reach a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, indicating significant growth potential in the sector [7] - Jilin Province is establishing a 500 million yuan ice economy fund to invest in ice tourism, sports, and technology, exploring new cross-industry integrations [7][8] - Changbai Mountain is transitioning its tourism model to offer a more comprehensive experience, combining sightseeing with wellness and cultural elements, thus expanding its market reach [8]