Apple Weighing Future of Fitness+ App

Core Insights - Apple is reviewing the future of its Apple Fitness+ service, with management now under Sumbul Desai, who reports to services chief Eddy Cue, indicating a push for improved performance [2] - The subscription service, priced at $9.99 per month, faces challenges such as high churn rates and limited revenue growth potential, despite having a loyal user base [3] - Apple Fitness+ has seen minimal changes since its launch five years ago, maintaining the same pricing structure and only a few new features added over time [4] Financial Performance - In Apple's third quarter earnings report, revenues from the wearables, home, and accessories category, which includes the Apple Watch, decreased by 9% to $7.4 billion, while services revenue increased by 13% to $27.4 billion [5] Industry Context - Peloton announced a recall of certain older bike models, which is expected to cost the company $16.5 million, highlighting ongoing challenges in the fitness equipment market [6][7]