四川以创新供给推动消费提质升级（活力中国调研行）

Core Insights - Sichuan province is enhancing innovation supply and promoting new consumption scenarios, achieving a retail sales total of 2.12 trillion yuan in the first three quarters of the year, a year-on-year increase of 5.8% [1] - The emphasis on improving consumer capacity and conditions aligns with national strategies to stimulate consumption and investment through new demand and supply interactions [1] Group 1: New Consumption Scenarios - Chengdu's East Suburb Memory Park combines industrial heritage with modern digital creative shops, attracting over 50,000 daily visitors, with young tourists making up over 80% [2] - Unique experiences such as costume rentals and themed dining are enhancing consumer immersion, with one shop reporting a maximum daily capacity of over 3,000 visitors [3] - Various commercial districts in Sichuan are evolving from traditional shopping to integrated experiences that include entertainment and leisure [3] Group 2: Night Economy and New Business Models - Chengdu has seen the establishment of 631 new stores in the first three quarters, leading the nation in new business openings [4] - The "Night Tour Jinjiang" project has attracted approximately 360,000 visitors during the National Day and Mid-Autumn Festival, generating around 2.85 million yuan in tourism revenue [4] - Other cities in Sichuan are also developing night economies, with plans to create 20 "nocturnal landmarks" and 100 night economy clusters [5] Group 3: Digital Creative Industry Growth - Chengdu High-tech Zone has over 6,000 digital creative enterprises, employing more than 120,000 people, with an industry scale exceeding 110 billion yuan [6] - The integration of services such as policy support and financial assistance within close proximity is fostering a collaborative environment for digital creative businesses [6] Group 4: Policy Support and Consumer Incentives - Sichuan's government is implementing five major actions to boost consumption, including the establishment of a center to support new product launches and business development [7] - The introduction of "immediate refund" policies for foreign tourists has significantly increased the volume of tax refunds, with a 200% year-on-year growth in refund applications from January to July [7] - Collaborative initiatives with neighboring provinces aim to enhance the shopping experience for inbound tourists through streamlined tax refund processes [7] Group 5: Cultural and Local Business Development - The "Hundred Products Thousand Stores" initiative aims to cultivate over 1,500 local shops within three years, enhancing the cultural and experiential aspects of shopping in Sichuan [8] - The province is focused on creating a vibrant consumer environment that reflects both traditional and modern influences, aiming to position Sichuan as an attractive international consumption destination [8]