让游客“喜欢来、留得住、玩得好”

Core Insights - Guangdong is enhancing its global tourism appeal by promoting the unique cultural and experiential offerings of the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to transform inbound tourism from mere sightseeing to immersive experiences [1][2] Group 1: Tourism Promotion Initiatives - The "Discover Exciting Guangdong" global promotional campaign was launched in Guangzhou, attracting 300 international travel professionals and influencers from over 60 countries to experience the region's culture and cuisine [1] - Guangdong is focusing on five thematic exhibition areas to showcase its tourism offerings, including "Encountering Vibrant Bay Area" and "One Journey, Multiple Stops" [1] - The province has reported over 39.31 million inbound tourists and a tourism foreign exchange income of 98.8 billion yuan in the first half of 2023, with both figures showing over 30% year-on-year growth [1] Group 2: Cultural Exchange and International Outreach - Guangdong has been actively showcasing its Lingnan cultural heritage through various international events, including performances and exhibitions in countries like South Korea, New Zealand, and Singapore [2] - The province is participating in international exhibitions in locations such as Dubai, Moscow, and Bangkok to promote tourism and cultural exchange, enhancing the global understanding of the Greater Bay Area [2] Group 3: Policy and Infrastructure Development - In September, Guangdong introduced 23 measures to enhance the quality of inbound tourism, focusing on optimizing visa policies, enriching tourism product offerings, and improving comprehensive services [2] - The province has implemented a 240-hour visa-free transit policy and improved customs processes at 60 entry points for foreign tourists, alongside launching direct flights and convenient travel routes [2] Group 4: Brand Development - Guangdong aims to strengthen its "Vibrant Guangdong, Fashionable Bay Area" brand by integrating cultural heritage with technology, events, and performances, positioning the region as a key destination for cultural storytelling [3]