培育新场景 拓展新业态 探索新机制 四川以创新供给推动消费提质升级（活力中国调研行）

Core Insights - Sichuan province is enhancing innovation supply and promoting new consumption scenarios, achieving a retail sales total of 2.12 trillion yuan in the first three quarters of the year, a year-on-year increase of 5.8% [1] - The emphasis on improving consumer capacity and conditions, as highlighted by President Xi Jinping, aims to fully unleash consumption potential [1] Group 1: New Consumption Scenarios - Chengdu's East District Memory Park combines industrial heritage with digital creative shops and art cafes, attracting over 50,000 daily visitors, with young tourists making up over 80% [2] - Unique experiences such as costume changes in restaurants and interactive activities in parks are transforming shopping into a comprehensive "play, shop, and entertain" experience [3] - The integration of various consumption destinations is creating new landmarks in the region [3] Group 2: Economic Growth and New Business Models - Chengdu has welcomed 631 new flagship stores in the first three quarters, maintaining a leading position nationally [4] - The "Night Tour Jinjiang" project has attracted approximately 360,000 visitors during the National Day and Mid-Autumn Festival holidays, generating about 2.85 million yuan in tourism revenue [4] - The night economy is expanding with initiatives like "Night Tour Sanjiang" in Leshan and "Starry Night Market" in Mianyang, aiming to create 20 "nocturnal landmarks" and 100 night economy clusters [5] Group 3: Digital and Creative Industries - Chengdu High-tech Zone has over 6,000 digital creative enterprises, employing more than 120,000 people, with an industry scale exceeding 110 billion yuan [6] - The establishment of the Jinjiang District First Economy Development Promotion Center aims to provide comprehensive lifecycle services for new businesses [6] Group 4: Tax Policies and Consumer Engagement - The introduction of "immediate tax refund" policies has significantly increased foreign tourist purchases, with a 200% year-on-year growth in tax refund applications from January to July [7] - The "Hundred Products Thousand Stores" initiative aims to cultivate over 1,500 local shops within three years, enhancing the local economy and cultural experience [7]