李凤刚执掌北京现代，韩系合资迎来首位本土掌舵人

Core Insights - Beijing Hyundai appointed Li Fenggang as the new general manager, marking the first time a local Chinese executive has taken on this role, indicating a significant step in the company's localization transformation [2][5] Group 1: Leadership and Background - Li Fenggang graduated from Tsinghua University and has 20 years of experience at FAW-Volkswagen, covering the entire industry chain from R&D to strategic planning and sales operations [2] - Prior to this role, he served as the executive deputy general manager of FAW Audi, where he led the "oil-electric co-prosperity" strategy and aimed to regain market share in the luxury fuel vehicle segment [2] Group 2: Market Performance and Challenges - In 2024, Hyundai sold only 157,000 vehicles in China, with Kia selling 166,000, resulting in a combined market share of around 1%, while globally, Korean cars sold 7.23 million units [4] - The peak for Korean cars in China was in 2016, with Hyundai selling 1.14 million vehicles, but the current performance is significantly lower, with only 100,000 units sold in the first half of 2023 [4] Group 3: Strategic Direction - Beijing Hyundai aims to increase annual sales to 500,000 units by 2030, with plans to launch 20 new products over the next five years, including 7 fuel vehicles and 13 new energy vehicles [6] - The company is also developing an export system targeting 200,000 units annually by 2028-2030, emphasizing a dual-market strategy of domestic and international sales [6] Group 4: Localization and Future Outlook - The appointment of Li Fenggang reflects a strategic shift towards local talent to enhance decision-making and align with Chinese consumer needs, as evidenced by the successful models in other joint ventures [5] - The recent launch of the EO Yiyou, Beijing Hyundai's first SUV based on the E-GMP platform, is seen as a test of the company's localization efforts [5] - The automotive industry is entering a critical phase of transformation, with a focus on local talent and rapid adaptation to market demands being essential for success [7]