Group 1 - CPE Yuanfeng has entered into a strategic partnership with Restaurant Brands International (RBI) to establish a joint venture named "Burger King China" aimed at expanding Burger King's presence in the Chinese market [1][2] - RBI's CEO, Joshua Kobza, emphasized that China remains one of the most attractive long-term growth markets for Burger King globally, highlighting confidence in the partnership [1] - CPE Yuanfeng will inject an initial capital of $350 million into Burger King China to support restaurant expansion, marketing, menu innovation, and operational improvements [1] Group 2 - The partnership aims to increase the number of Burger King outlets in China from approximately 1,250 to over 4,000 by 2035, with a focus on sustainable same-store growth [2] - CPE Yuanfeng has a history of investing in the chain consumption service sector, with cumulative investments of around 10 billion RMB in various companies [2] - CPE Yuanfeng's Managing Director, Mao Wei, expressed confidence in Burger King's long-term growth potential in China, leveraging local market insights to enhance consumer experience [2]
CPE源峰与汉堡王母公司RBI成立合资企业,注资3.5亿美元拓展中国市场