Xin Jing Bao·2025-11-11 00:24Core Viewpoint - The banking industry is undergoing a "decluttering" process, with many banks shutting down redundant apps to enhance user experience and streamline digital services [1][2][5] Group 1: Banking App Landscape - There are currently 2,664 mobile financial apps registered in China, with 836 institutions involved, indicating a significant oversupply of banking applications [1] - Users express frustration over the necessity of multiple banking apps for different functions, leading to calls for consolidation [1] Group 2: Digital Service Improvement - The trend of app consolidation is not limited to banking but extends to government apps, with millions being cleaned up to improve efficiency and reduce redundancy [2] - The focus is shifting from quantity to quality in digital services, emphasizing user experience and operational efficiency [2][5] Group 3: Risks and Compliance - The closure of apps is partly driven by concerns over data privacy and security, with over 25 banks reported for privacy issues in 2024 [2] - There is a need for the main banking apps to also address similar risks to ensure that the consolidation process does not merely change the form without addressing underlying issues [2] Group 4: User Experience and Design - Post-consolidation, the clarity and usability of the integrated apps will be critical; poor design could negate the benefits of reducing the number of apps [3] - The ultimate goal is to enhance user experience through streamlined and efficient digital services, moving away from merely increasing the number of features [5]