Sou Hu Cai Jing·2025-11-11 00:55Group 1 - The competition in the fresh food delivery market, particularly in the front warehouse segment, is intensifying, with Xiaoxiang Supermarket launching a nationwide offensive that has caused traditional supermarkets significant distress [2] - In the Pearl River Delta, the online home delivery orders of some traditional supermarkets have reverted to levels seen three years ago, diminishing their enthusiasm to treat home delivery as a new growth engine [2] - Some traditional supermarkets have referred to Xiaoxiang Supermarket as a "wall," indicating the competitive pressure they are facing [2] Group 2 - To align with Alibaba's instant retail strategy and to drive traffic to its platform, Hema is reviving its independent front warehouse operations, which are more efficient in fulfilling orders [2] - Hema is currently rapidly expanding its footprint to accommodate the growing demand for online home delivery orders from Alibaba [2]