东方雨虹“能工巧匠 虹动中国”大赛收官 开启产业工人“品牌化”新时代

Core Insights - The 13th "Craftsman Rainbow China" competition successfully concluded in Chengdu, showcasing the growth of China's premixed mortar capacity to the world's largest [1] - The competition serves as a professional platform for craftsmen to demonstrate skills and promote communication, driving the upgrade of tiling techniques towards professionalism and refinement [3] Industry Developments - The industry is undergoing a significant transformation from product-driven to service-driven models, with companies like Oriental Yuhong implementing a "product + service" dual-drive model [5] - The "Small and Micro Partner" program aims to connect urban and rural talent, enhancing the quality of home services across broader markets [5] Competition Highlights - The finals featured 75 top craftsmen selected from across the country, competing in various categories, demonstrating solid skills and practical experience [7] - Winners included craftsmen from different regions, showcasing excellence in large tile laying, small tile laying, beautification, waterproofing, and putty coating [8] Strategic Initiatives - The competition has evolved into a platform for industry empowerment, focusing on enhancing craftsmen's service capabilities and market opportunities through systematic training and entrepreneurial incubation [10] - The rise of digitalization has led to craftsmen building personal brands via social media, with Oriental Yuhong supporting this trend to help craftsmen showcase skills and expand market opportunities [12] Market Positioning - Oriental Yuhong leverages a unique market competitiveness through a combination of excellent craftsmen, quality products, and integrated services [14] - The company is actively responding to national rural revitalization strategies by providing standardized professional services to support the construction of beautiful rural areas [14] Service Ecosystem - The service framework includes six major business systems, offering consumers a one-stop solution from installation to maintenance, while creating a conducive environment for craftsmen [15] - The company aims to continue developing a comprehensive vocational development pathway for craftsmen through standardization, digital empowerment, and ecological collaboration [15]