“出口中国”“购在中国”国际传播行动在上海启动

Core Viewpoint - The launch of the "Shared Big Market · Export to China" and "Buy in China" international communication initiative aims to enhance China's global market presence and attract more foreign goods and consumers [1][2] Group 1: Government Initiatives - The Ministry of Commerce is implementing the "Shared Big Market · Export to China" brand, organizing ten series of activities including annual theme country connections and international product promotion weeks [1] - The initiative is designed to make China a preferred export destination and development engine for more countries, promoting the idea that Chinese opportunities benefit the world [1] Group 2: Consumer Engagement - The "Buy in China" brand will focus on four key areas: premium shopping, exquisite food, exciting tourism, and fine performances, aiming to expand the supply of quality consumer goods and services [1] - The initiative seeks to create an international consumption environment that enhances the attractiveness and reputation of the Chinese consumer market [1] Group 3: Media and Communication Strategy - China Daily will leverage its international communication strengths to produce a series of multimedia products that tell the stories of "Shared Big Market · Export to China" and "Buy in China" [2] - The establishment of an English electronic smart platform will serve as a new window for external communication regarding these initiatives [2] - Various cultural exchange activities, such as dialogues between Chinese and foreign entrepreneurs and offline promotional events, will be organized to build bridges for dialogue and cooperation [2]