抖音电商回应「卖茅台低于市场价将被罚」：传言不实，属于误读

Core Viewpoint - Douyin's e-commerce division has clarified that rumors regarding penalties for selling Moutai below market price are false, attributing the misunderstanding to misinterpretation of recent actions against false advertising [1] Group 1: Regulatory Actions - Douyin e-commerce has launched a special campaign to combat false advertising, focusing on misleading low-price promotions and suspiciously low-priced products [1] - The governance team has identified instances where some merchants sold Moutai at prices below the official factory price, indicating potential violations beyond normal low-margin sales [1] - Over 100 abnormal low-priced products have been banned, and 52 merchants have faced operational restrictions due to these violations [1] Group 2: Industry Response - Reports indicate that liquor merchants have received notifications from Douyin stating that selling Moutai below market prices will result in penalties [1] - Merchants have expressed that any Moutai sold below market prices, regardless of whether it is the domestic or overseas version, will be treated as suspicious for counterfeit, including cases where influencers provide subsidies [1] - The industry is committed to combating false marketing practices and preventing deceptive low-price tactics [1]