Core Insights - The home furnishing industry is shifting its competitive focus from product manufacturing and sales to backend services, with the after-market service becoming a key area for brand differentiation [1][4] - The home after-market is projected to reach a market size of 700 billion yuan in 2024, with expectations to grow to nearly 900 billion yuan over the next five years [1][61] Summary by Sections Definition and Development of Home After-Market - The home after-market refers to a series of specialized services surrounding the use, maintenance, and disposal of home products like furniture and appliances, which is crucial for maintaining brand trust and extending user relationships [2][17] - The development of the home after-market has evolved from a fragmented and informal stage to a more intelligent and standardized phase, driven by advancements in big data and artificial intelligence [4][36] Market Size and Growth Trends - The home after-market has seen a steady growth trend, with a compound annual growth rate (CAGR) of 5.2% from 2020 to 2024, and is expected to maintain a CAGR of 5.1% from 2024 to 2029 [61][63] - The market size increased from 571.7 billion yuan in 2020 to an anticipated 700 billion yuan in 2024, indicating a robust growth trajectory [61][62] Industry Ecosystem and Key Players - The ecosystem of the home after-market includes blue-collar workers, fulfillment service platforms, home furnishing merchants, and consumers, with fulfillment service platforms acting as the core hub connecting all parties [6][66] - Major players in the market, such as "Qibing Daijia," leverage comprehensive service offerings and advanced scheduling systems to maintain a competitive edge [6][100] Competitive Landscape and Core Competencies - The competition in the home after-market has shifted towards service networks, fulfillment efficiency, quality control, and market reputation, with platforms focusing on these core capabilities to differentiate themselves [6][98] - The key competitive factors include the ability to provide rapid response, extensive coverage, and high-quality service, which are essential for enhancing user experience [6][58] Future Trends - The future of the home after-market will focus on multi-scenario services, data-driven operations, and deep ecological collaboration, with platforms evolving from fulfillment centers to comprehensive ecosystem hubs [7][144] - The competition among platforms will increasingly hinge on their ability to integrate ecosystems, leverage data intelligence, and create service loops [7][146]
36氪研究院 | 2025年中国家居后市场行业研究报告
3 6 Ke·2025-11-11 02:04