去新加坡旅游的中国人悄悄变了，高端自由行散客快速猛增

Core Insights - The tourism landscape for Chinese visitors to Singapore has undergone a significant transformation, shifting from budget group tours to high-end independent travel experiences [1][8][10] Group 1: Changes in Tourist Demographics and Preferences - There has been a sharp decline in budget group tourists from China, while high-end independent travelers have surged [1] - The proportion of high-net-worth families and senior travelers among Chinese guests at luxury hotels has increased significantly [3] - Chinese tourists are now spending more time in hotels, with some families staying for one to two weeks, focusing on relaxation rather than rushing through itineraries [4][7] Group 2: Evolving Travel Behavior - Chinese tourists are less interested in popular social media spots and prefer to engage in local life, exploring community areas [5] - Dining preferences have shifted towards Michelin-starred restaurants and local hawker centers [6] - There is a growing interest in niche attractions and international cultural events, such as concerts and exhibitions [7] Group 3: Market Positioning and Strategy - Southeast Asian countries are adopting different strategies: some focus on attracting budget tourists, while Singapore aims for high-quality, high-value visitors [8][10] - Singapore has responded to the changing demands of Chinese tourists by enhancing its infrastructure and services, aiming to attract high-matching tourists [10][11] - The Singapore Tourism Board is launching targeted marketing campaigns to appeal to specific demographics, including health-conscious travelers and high-net-worth families [12][13] Group 4: Economic Impact and Visitor Statistics - From January to September 2023, Singapore welcomed 12.9 million international visitors, with Chinese tourists contributing significantly to tourism revenue, amounting to 2.3 billion SGD [14] - Although the number of Chinese visitors may not return to pre-pandemic levels by 2025, the focus has shifted from sheer visitor numbers to the quality and spending power of tourists [14][15]