西贝回应多地闭店:开店、闭店属于餐饮行业正常的经营行为
Bei Ke Cai Jing·2025-11-11 02:59

Core Viewpoint - Xibei Catering Group has responded to recent adjustments in its store operations, stating that opening and closing stores is a normal business practice in the restaurant industry, and that it conducts dynamic adjustments to its store count annually [1] Group 1: Store Operations - Xibei has closed stores in cities such as Shenzhen, Shantou, and Yiwu as part of its normal operational adjustments [1] - Despite the closures, Xibei has opened new locations, including stores in Harbin and Jinan, with plans to open 8 more stores by December 31, primarily in Shenzhen and Changsha [1] Group 2: Business Recovery - Reports indicate that Xibei's store operations have returned to normal levels, with many locations experiencing queues on weekends, particularly among families [1] - In response to previous challenges, Xibei's founder, Jia Guolong, has implemented a menu adjustment with 13 new dishes and reduced prices on over 30 products by nearly 20% [1] Group 3: Promotional Strategies - Since the end of September, Xibei has introduced various promotional policies, including offering a 100 yuan voucher with no minimum spending and a promotion of 50 yuan off for purchases over 50 yuan [1] - Topics related to Xibei's queue situation have frequently appeared on trending lists, indicating a resurgence in customer interest [1]