Core Insights - The article discusses five "abnormal" phenomena in society that reflect significant changes in consumer behavior, employment patterns, housing market dynamics, and demographic trends, which are essential for understanding current economic conditions and making informed decisions. Group 1: Consumer Behavior - The expected "revenge spending" post-pandemic has not materialized; instead, there is a notable increase in savings, with household deposits reaching 128.7 trillion yuan, a 12.3% year-on-year increase, marking a five-year high [2][4] - Consumer sentiment has shifted towards caution, with a 56% preference for saving over spending among individuals aged 25-40, a 15 percentage point increase from 2023 [4] Group 2: Monetary Policy and Economic Conditions - Despite a generally loose monetary policy, with a 9.2% year-on-year increase in M2 money supply, both individuals and businesses report a tightening of financial conditions, particularly for small and medium enterprises [5][6] - The actual income growth for urban residents was only 2.8% in the first half of 2025, which is below the CPI growth rate, indicating a decline in real purchasing power [6] Group 3: Real Estate Market - The real estate market is experiencing a downturn, with new housing sales down 8.3% in area and 12.6% in sales value year-on-year in the first half of 2025, despite favorable policies [8] - The number of new personal housing loans decreased by 15.7% year-on-year in the second quarter of 2025, as buyers prefer to make larger down payments or pay in cash to avoid debt [8] Group 4: Employment Trends - The number of flexible employment workers has surged to 230 million, an increase of approximately 4.5 million from 2022, reflecting a shift in work preferences towards autonomy and work-life balance [9][10] - The rise of digital platforms has facilitated flexible job opportunities, with over 60 million jobs created in the digital economy in the first half of 2025, 70% of which are part-time or flexible [9] Group 5: Demographic Changes - Despite government incentives to increase birth rates, the birth rate has declined, with 2024 seeing only 9.56 million births, and projections for 2025 suggest it may fall below 9 million [11] - Economic pressures, such as high costs of raising children, are significant factors in the declining birth rates, with 42% of surveyed individuals aged 25-35 indicating they do not plan to have children or will only have one [11][12]
你发现了吗？2025年风向变了，社会上已经出现了5大反常现象，早做准备
Sou Hu Cai Jing·2025-11-11 03:05