亚米布丁们批量离场,廉价酒店该认命了?
3 6 Ke·2025-11-11 03:05

Core Insights - The economic hotel sector in China is facing a severe survival crisis, with many companies experiencing delisting, bankruptcy, and significant losses [3][4][9] - Yami Hotel, once a rising star in the regional hotel market, has been forced to delist due to failure to disclose its annual report on time, reflecting the broader challenges in the economic hotel industry [1][8] Company Overview - Yami Hotel, which went public on the New Third Board in 2019, primarily operates budget and mid-range hotel brands, including "Youmi Chain Hotel" and "Xingzhan" [4] - In 2019, Yami Hotel reported revenues of 24.05 million yuan, with a net profit of 1.1 million yuan, but has since faced continuous losses, with a revenue drop of 45.13% to 6.9777 million yuan by mid-2024 [4][6] - The company has seen its debt ratio soar to 147.70%, indicating severe financial distress [1] Industry Challenges - The economic hotel sector is undergoing a significant restructuring, with nearly 20 small to medium hotel management groups filing for bankruptcy or restructuring since the beginning of 2025 [2][10] - Rising operational costs, including a 12% annual increase in rental prices in first-tier cities and a rise in labor costs from 25% to 38% of revenue, are squeezing profit margins [12][13] - The traditional economic hotel model, which relies heavily on low prices and basic services, is becoming less viable as consumer expectations shift towards better value and experience [11][14] Market Dynamics - The market is witnessing a bifurcation, where budget hotels are losing their competitive edge due to rising prices, while mid-range hotels are gaining popularity among consumers seeking better quality [13][14] - The proportion of economic hotel rooms in the domestic market has decreased to 54%, with major players like Jinjiang, Huazhu, and Shoulv shifting focus towards mid-range offerings [13][18] - The future of economic hotels is expected to pivot from being merely "cheap" to emphasizing "value for money," necessitating a redefinition of what constitutes an economic hotel [18]