创新引领 实战赋能 差异制胜|中国二十二冶2025年市场营销编标大赛决赛圆满落幕
Sou Hu Cai Jing·2025-11-11 03:17

Core Insights - The event aimed to enhance the professional skills and practical abilities of the marketing system and bidding team of China Twenty-Second Metallurgical Group Corporation [3][5] - The competition theme was "Innovation Leading, Practical Empowerment, Differentiation Winning," focusing on creating a strong overall marketing system [5] Group 1 - The competition received 26 bidding cases from various units, with 15 teams advancing to the finals after expert evaluation [5] - The event included two main segments: candidate presentations and Q&A, aimed at improving project planning, bid preparation, PPT creation, and on-site presentation skills [5] - The competition emphasized addressing client needs and pain points by creating differentiated advantages across technology, resources, services, and lifecycle value [5] Group 2 - The judging panel consisted of experts from technology, marketing, and pricing, ensuring professional and fair evaluations while providing multi-dimensional guidance to participants [5] - The competition successfully motivated marketing personnel, enhancing overall bid planning capabilities and advancing the standardization, intelligence, and value of the group's marketing efforts [5]