旺季开启！Yandex Market平台上的俄罗斯买家“双十一”疯狂“剁手”！

Core Insights - The "Double Eleven" shopping festival is evolving from a Chinese consumer phenomenon into a global commercial event, with significant international participation, particularly in Russia [1] - The Russian e-commerce market experiences a sales peak during the "Double Eleven" period, accounting for over half of its annual sales [1] Group 1: Yandex Market Performance - Yandex Market reported a remarkable performance during the "Double Eleven" period from November 8 to 12, with total sales increasing by 140% year-on-year and order volume rising by 170% [2] - The user base and number of buyers also grew by 170%, indicating strong market engagement [2] - Key product categories that saw significant growth included clothing, shoes, and accessories (up 540%), bouquets and flowers (up 500%), pharmaceuticals (up 340%), and books (up 300%) [2] Group 2: Upcoming Events and Opportunities - Yandex Market is set to host the 2025 official brand summit on November 29 in Shenzhen, aimed at helping Chinese sellers tap into the growing Russian e-commerce market [8] - The summit will feature major announcements regarding recruitment, logistics, and traffic policies, indicating strategic shifts to enhance market participation [8] - Notable media figure Hu Xijin will attend the summit, marking his first participation in a Russian e-commerce event, and will discuss opportunities in the current market landscape [8]