饮料市场,销售下滑丨消费参考
2 1 Shi Ji Jing Ji Bao Dao·2025-11-11 04:45

Group 1: Beverage Market Overview - The beverage market is entering a contraction phase, with overall sales down 9% year-on-year in September, and offline sales down 10.4% [1] - Unification Enterprise's beverage business saw a low single-digit decline in revenue for Q3, attributed to price wars on delivery platforms and industry competition [2] - The dairy market is also facing challenges, with ready-to-drink tea beverages replacing liquid milk products, particularly impacting packaged liquid milk sales [2] Group 2: Production and Weather Impact - Beverage production in China showed a significant weakening trend in Q3 compared to the first half of the year, with monthly production declines of 0.17%, 6.79%, and 10.12% respectively [3] - Adverse weather conditions, including typhoons and heavy rain, may have also affected beverage sales during Q3 [4] Group 3: Market Recovery Signals - The competitive landscape of delivery services is becoming more manageable, with several market executives indicating that delivery subsidies have peaked [5][6] - This stabilization in the delivery market could potentially benefit the beverage sector [7]