从“坐商”变“云商”·一线观察 “义乌造”新IP搭乘数字贸易“快车”闯全球

Core Viewpoint - During the "14th Five-Year Plan" period, China's digital trade has experienced rapid growth, and the "15th Five-Year Plan" aims to innovate and expand digital trade, as exemplified by the opening of the Global Digital Trade Center in Yiwu [1][19]. Group 1: Digital Trade Development - The Global Digital Trade Center in Yiwu features over 3,700 shops and utilizes a digital map to enhance product and store visibility [3]. - The shift from traditional business practices to digital methods is evident, with merchants now engaging in live streaming and video promotions, transforming from "sitting merchants" to "cloud merchants" [10][17]. - The establishment of a big data company in Yiwu has facilitated the digital transformation of physical markets, integrating over 60,000 shops into an online ecosystem and connecting with 17 global e-commerce platforms [17]. Group 2: AI and Technology Integration - AI technology is being leveraged for advertising and product design, allowing for real-time modifications and enhancing customer engagement [12][14]. - The development of new applications, such as digital human live streaming and AI smart shopping guides, is expected to be completed by the end of 2025 [16]. - Approximately 50% of the 60,000 merchants are utilizing AI and social media platforms to promote their products, indicating a significant shift towards technology-driven sales strategies [17]. Group 3: Youth and Entrepreneurship - The new market environment has seen a rise in young entrepreneurs, with over half of the business operators being from the "second generation" of merchants, focusing on brand development and innovative marketing strategies [20][24]. - Young business owners are increasingly using social media and AI tools to enhance their market presence and product offerings, aiming to elevate Yiwu products from "private label" to globally recognized brands [35]. - The desire for improved brand recognition and quality perception of "Made in China" products is a common goal among the new generation of merchants [37].