潮酷越野新标杆：全新坦克400解锁年轻出行内核

Core Insights - The launch of the new Tank 400 marks a shift from traditional product presentations to a more engaging approach targeting young consumers, featuring influencers from skiing, photography, and outdoor activities to showcase the product's capabilities [1][9] - The Tank 400 is positioned as a "cool gear" for young people, integrating into their lifestyle and interests rather than merely serving as a transportation tool [6][15] Product Features - The Tank 400 boasts a unique design with "interstellar mech aesthetics," featuring 74,595 straight lines, 64,598 planes, and 21,532 angles, appealing to young consumers' tastes [3][4] - It offers a powerful performance with a 2.0T engine and dual electric motors, delivering 635 kW of power and 1195 N·m of torque, achieving 0-100 km/h in 4.3 seconds [4] - The vehicle includes advanced technology such as the third-generation Coffee OS system and 27 sensors for comprehensive driving assistance, enhancing user experience [5][8] Market Positioning - The pricing strategy for the Tank 400 starts at 249,800 CNY, making it accessible for young consumers while offering various models to cater to different preferences and budgets [10][13] - The vehicle's marketing emphasizes its value proposition, with significant features included at no extra cost, enhancing its appeal to cost-conscious buyers [14][15] Consumer Engagement - The launch event featured real-life experiences from influencers, creating a relatable connection with the target audience and fostering community engagement through social media [9][15] - The Tank brand has built a strong following with over 4 million fans and 72 clubs across more than 300 cities, reinforcing its position as a lifestyle brand for young adventurers [9]