Microsoft(US:MSFT) Medium·2025-11-11 06:02Core Insights - Major tech companies, including Google, Microsoft, and OpenAI, are transforming the search experience by integrating AI, which could lead to significant changes in how information is discovered and monetized online [2][4]. Group 1: The Changing Landscape of Search - The traditional search model involved users typing queries and receiving a list of links, with revenue primarily generated from advertisers bidding on keywords [5]. - The emergence of AI-powered search is shifting this model, as companies are now focusing on turning user queries into potential ad revenue [2][4]. Group 2: Implications of AI Monetization - The integration of generative AI in search engines is not just about providing answers but also about creating new revenue streams through enhanced user engagement and targeted advertising [2][4].