Zhi Tong Cai Jing·2025-11-11 06:59Core Viewpoint - The liquor industry is experiencing significant pressure on demand due to external structural disturbances, with expectations of a bottoming out in the third quarter of 2025 and a potential turning point in the third quarter of 2026 [1][2]. Fundamental Analysis - Since the fourth quarter of 2024, some companies have begun to see declines, but the first quarter of 2025 showed resilience in sales, with leading brands still achieving growth [2]. - The demand environment has been notably pressured since the second quarter of 2025, with a significant loss of consumption scenarios, leading to accelerated clearing in the third quarter of 2025 [2]. - Sales volume is expected to decline by 20%-30% year-on-year in the third quarter of 2025, following a 30%-50% decline in the second quarter [2]. - High-end liquor prices continue to fall as the market seeks a balance between volume and price [2]. - The first quarter of 2026 is anticipated to still face double-digit declines in sales volume, with continued pressure on financial reports, but stabilization is expected in the second quarter and a turning point in the third quarter [2]. Valuation Analysis - As of October 31, 2025, the absolute PE level for the liquor sector is 18.7x, below the historical average of 27.6x since 2011 [3]. - The relative PE multiple compared to the Shanghai Composite Index is 1.14x, also below the historical average of 2.01x since 2011 [3]. - Future dividend rates for liquor companies are expected to increase, with leading companies disclosing three-year dividend return plans, and most companies currently offering dividend yields above 3%, indicating medium to long-term investment value [3]. Holdings Analysis - In the third quarter of 2025, the liquor sector's holding proportion fell to 5.52%, returning to levels seen in the second quarter of 2017 [4]. - The market value of heavy holdings in the liquor sector decreased by 1.26 percentage points compared to the previous quarter, below the average level since 2009 [4]. Investment Recommendations - The company suggests a strategic bullish outlook on the liquor sector, anticipating a fundamental turning point in the third quarter of 2026 [5]. - If the fundamentals recover as expected, a dual boost in valuation and performance is anticipated by the end of 2026 and into 2027 [5]. - It is recommended to begin long-term positioning in quality companies, while remaining patient regarding fundamental improvements and recognizing the potential for differentiated stock performance [5]. - Key recommended stocks include Luzhou Laojiao, Shanxi Fenjiu, Kweichow Moutai, and Wuliangye, with additional attention to Yingjia Gongjiu, Jinhui Jiu, Gujing Gongjiu, Jianshiyuan, and Yanghe Distillery [5].