Core Insights - The Chinese mainland film market is projected to surpass 45 billion yuan in annual box office by 2025, with a possibility of reaching the 50 billion yuan target if a blockbuster film generates around 2 billion yuan [1] - The current market is experiencing a downturn, with daily box office figures remaining below 15 million yuan and weekend figures around 60 million yuan, comparable to levels seen in 2013-2014 [1] - Industry professionals are optimistic that upcoming major IP films like "Zootopia 2" and "Demon Slayer: Infinity Castle Chapter One" could revitalize the market and help achieve the box office target [1][2] Upcoming Films and Market Expectations - Anticipated films such as "Zootopia 2," "Demon Slayer," and "Avatar 3: Fire and Ash" are generating significant pre-release interest, with "Zootopia 2" leading in pre-release anticipation [2][3] - The marketing for "Zootopia 2" began as early as September, indicating a strong belief in a rebound for the year-end holiday box office [2] Market Supply Challenges - The number of films released in the first nine months of the year was only 320, a decrease of about 50 films compared to the previous year and 68 films compared to 2019 [4] - The domestic film supply is particularly low, with only 234 domestic films released in the same period, a drop of 75 films from the previous year [4] - The decline in film registrations suggests a weakening supply foundation for the industry, potentially leading to a vicious cycle [4] Audience Demographics and Trends - The proportion of young viewers has decreased, with those under 25 years old dropping to 15%, which poses challenges for future market growth [5] - Despite the decline in domestic films, the number of imported films has increased to 86, the highest level since 2019 [5] - The audience interest in upcoming films like "Demon Slayer" and "Zootopia 2" is notably high among young and female viewers, which could positively impact the current market [5] Market Dynamics and Consumer Behavior - Audience preferences are evolving, with a growing demand for high-quality content and a declining tolerance for formulaic films [6] - Viewer engagement is decreasing, and audiences are becoming more passive in obtaining film-related information, relying heavily on online algorithms [6]
《鬼灭之刃》《疯狂动物城2》接连上映 电影市场反攻在即
Zhong Guo Jing Ying Bao·2025-11-11 07:24