“微短剧创作之都”，为什么是郑州？

Core Insights - Zhengzhou has emerged as a new hub for micro-short dramas, surpassing Hengdian, with a significant increase in production and industry growth [1][7][12] Group 1: Market Growth - Zhengzhou's micro-short drama production volume is second in the nation, with over 3,000 productions in 2024, and the market size reached 3.85 billion yuan in the first eight months of 2025 [8][11] - The number of micro-short drama companies in Zhengzhou is projected to grow to 820 by 2024, a 29.3% increase from 2023 [8] - The workforce in the micro-short drama sector has expanded to nearly 40,000, reflecting a fivefold increase since 2023 [8][11] Group 2: Industry Infrastructure - Zhengzhou has established 15 filming bases, with an average of 80 crews operating daily, showcasing the city's capacity for high-volume production [3][12] - The local government has released over 100 filming locations, providing a comprehensive resource list for production teams [4][7] - The city benefits from a complete micro-short drama industry chain, from script development to production and distribution, enhancing its competitive edge [16][12] Group 3: Cost Advantages - Production costs in Zhengzhou are 30% to 40% lower than in first-tier cities, with micro-short dramas costing between 300,000 to 800,000 yuan for 100 episodes [14][12] - The city’s transportation network facilitates easy access to resources, making it an attractive location for filming [12][14] Group 4: Future Opportunities - The micro-short drama market in China is expected to reach 50.44 billion yuan in 2024, surpassing box office revenues for films [17][20] - Zhengzhou aims to achieve a market size of 10 billion yuan by 2027, supported by government initiatives [21][20] - The industry is creating job opportunities, with over 647,000 positions generated in the first half of the year, attracting a younger workforce [27][28] Group 5: Economic Impact - The rise of micro-short dramas is boosting local tourism and commercial activities, with increased hotel occupancy and dining expenditures [30][32] - Traditional industries, such as advertising, are transitioning into the micro-short drama sector, enhancing their business models [26][12]