3 6 Ke·2025-11-11 07:46Core Insights - Hisense is actively breaking down competitive barriers and seeking collaboration opportunities with former rivals, including a recent partnership with Xiaomi and Alibaba to establish a joint venture, Zhejiang Zhiping Vision Technology Co., Ltd [1][2] - The collaboration signifies a shift in the competitive landscape of the display industry, emphasizing a strategy of prioritizing interests and cooperation over rivalry [1] - The joint venture aims to integrate resources and enhance competitiveness in the OTT (Over The Top) market, which is becoming increasingly important in the television industry [8][20] Company Collaboration - Zhejiang Zhiping was established on October 30, 2025, with a registered capital of 50 million yuan, focusing on technology services, AI software development, and computer hardware wholesale [2] - The ownership structure includes three main stakeholders: Hangzhou Zhiping Technology Co., Ltd. (67% - Alibaba), Hanxing Venture Capital Co., Ltd. (18% - Xiaomi), and Juhua Technology Co., Ltd. (15% - Hisense) [2][4] - The management team includes key figures from Alibaba and Xiaomi, indicating a strategic alignment of interests among the three companies [6][8] Market Dynamics - The Chinese television market is characterized by a competitive landscape involving IPTV, traditional cable, and OTT services, with OTT gaining traction due to its open nature and user base [9][10] - As of mid-2025, the user base for internet television (including IPTV and OTT) reached 411 million, with OTT platforms showing a slight increase in interactive viewing share [9] - The collaboration aims to enhance the integration of systems, content, and marketing strategies, potentially leading to a more competitive position in the OTT market [8][20] Strategic Implications - The partnership reflects a strategic complementarity: Xiaomi seeks to strengthen its position in the large-screen domain, Hisense aims to solidify its market presence, and Alibaba looks to deepen its exploration of large-screen e-commerce [17][20] - The focus on software services over hardware sales indicates a shift in revenue generation strategies amid a saturated market [17] - The potential for a unified OTT application or platform could emerge from this collaboration, although specific product directions have yet to be disclosed [20] Future Considerations - The joint venture may lead to a significant transformation in the large-screen OTT market, especially with the integration of AI technologies and e-commerce capabilities [21] - The real demand for large-screen e-commerce remains a critical question, given the saturation of mobile shopping platforms [21]