《中国微短剧行业发展白皮书（2025）》主要发现发布：政策赋能供给增长，微短剧“卷精品”让用户一刷再刷

Core Insights - The "China Micro Short Drama Industry Development White Paper (2025)" was released, highlighting significant trends and developments in the micro short drama sector [1][4] Group 1: Industry Trends - By 2025, the National Radio and Television Administration will continue to promote special governance and regular supervision, implementing multiple management guidelines and enhancing the classification and hierarchical management mechanism [3] - The "Micro Short Drama +" action plan aims to drive the development of micro short dramas towards quality, popularity, and internationalization [3] - From January to August 2025, major comprehensive video platforms launched 325 horizontal micro short dramas, representing a year-on-year increase of 24.52% [3] Group 2: Market Dynamics - The number of vertical screen dramas produced and launched independently in 2025 is expected to reach approximately 40,000 [3] - There has been a significant increase in the supply of micro short dramas on large screens, with 94 micro short dramas broadcasted on national satellite channels by September 2025, a 261.5% increase compared to the same period last year [3] - Despite the vast supply, nearly 60% of respondents indicated they would rewatch their favorite series, highlighting the long-tail value of quality content [3] Group 3: Research Methodology - The white paper utilized big data mining, professional interviews, and user surveys to systematically analyze the new trends in micro short drama development from January to September 2025 [4] - It provides insights into the collaborative driving forces of policy guidance, user behavior, market structure, and technological development that are iterating the industry [4]