摩洛哥对欧盟的服装出口：略有增长，但市场份额下降

Core Insights - Morocco's clothing exports to the EU reached €1.36 billion in the first half of 2025, marking a 2.6% year-on-year increase, but its market share declined from 3.4% to 3.1% due to rising competition from Asian producers [1] - The shift in the European market towards lower-cost production countries is evident, with significant market share growth for Cambodia (30.4%), India (15.4%), Vietnam (17.3%), and Pakistan (16.6%) [1] - Morocco remains the largest African clothing supplier to the EU and ranks eighth globally, despite facing challenges from other African countries like Tunisia and Turkey, which saw declines in their export figures [1][2] Industry Analysis - Approximately 76% of clothing imported by Europe comes from Asia, reflecting a 19% increase, indicating a shift in European consumer preferences towards the mid-to-low-end market [2] - The competitive landscape is further complicated by potential indirect effects of U.S. tariffs, which may drive some Asian exports towards Europe, intensifying competition for Moroccan suppliers [2] - To maintain market share, Morocco's textile industry must focus on quality improvement, leveraging geographical advantages, and enhancing responsiveness rather than solely competing on price [2] - Innovation is essential for the textile sector to increase local added value and sustain competitiveness in the evolving global market [2]