中国IP海外受追捧 豫园股份走出独特的全球化模式

Core Viewpoint - The eighth China International Import Expo highlighted "globalization" as a key topic, with Shanghai Yuyuan Tourist Mart (Group) Co., Ltd. showcasing its brands and projects, aiming to find more opportunities for global development [1] Group 1: Globalization Strategy - Yuyuan Holdings has developed a unique model for international expansion, focusing on a "zero cultural discount" approach that emphasizes authentic Chinese culture without altering it for foreign markets [1] - The concept of "zero cultural discount" counters the idea of "cultural discount," where cultural differences can diminish the appeal and value of products in cross-cultural contexts [1] Group 2: Successful International Ventures - The opening of the core jewelry brand Laomiao's store in Kuala Lumpur marks a significant step in the brand's overseas expansion, aligning well with local consumer preferences for auspicious meanings [2] - The Yuyuan Lantern Festival has gained international recognition, attracting over 4 million visitors in Bangkok and generating nearly 1.2 billion global impressions, while also resonating emotionally with the global Chinese community [2] Group 3: Recognition and Strategic Importance - The international success of the Yuyuan Lantern Festival has led to its selection for Shanghai's "Chinese Culture Going Global" funding and awards, indicating its impact on cultural dissemination [3] - Yuyuan Holdings has established globalization as a core development strategy, with multiple business optimizations and a strong position in the cultural export sector, expected to drive significant overseas revenue growth [3]