美的空调高管：我们的对手，究竟是谁？

Core Viewpoint - The core viewpoint of the article emphasizes that Midea's main competitor is not other brands but its future self, focusing on continuous internal improvement and innovation in the air conditioning sector [2][4]. Group 1: Product Innovation and Market Strategy - Midea's "Cool Energy Saving" series has sold over 10 million units since its launch in 2023, demonstrating strong market demand [2]. - The "Cool Energy Saving" feature is not just a label; it is backed by AI variable frequency and smart technology to genuinely reduce energy consumption while maintaining comfort [2][4]. - Midea's air conditioning products are designed with user comfort as a priority, indicating a user-driven approach to product development [5]. Group 2: Competitive Landscape - The air conditioning industry is experiencing intense price competition, with new players like Xiaomi entering the market, increasing pressure on established brands [4]. - Midea welcomes new entrants into the air conditioning market, believing they can provide fresh perspectives and insights on product development [4]. Group 3: Corporate Culture and Internal Focus - Midea's corporate culture emphasizes a user-centric approach, ensuring that all product and service developments are driven by user needs [5]. - The company believes that its long-standing expertise in variable frequency technology and AI capabilities, combined with a strong focus on user rights, will support sustained sales and performance growth [4]. Group 4: Smart Home Strategy - Midea is advancing its whole-home smart ecosystem strategy, centered around the "Little AI" system, which integrates various smart technologies to enhance user experience [6]. - The AI system is designed to create a proactive service environment, allowing home appliances to respond intelligently to user needs [6][7]. - Midea aims to position air conditioning as a key component of its smart home strategy, with plans to enhance its smart capabilities further by 2026 [8].